Website for real estate agents: the complete guide
A real estate website builds trust and generates leads before the first call. It should show listings, proof, and capture enquiries. From about $89/month.
A real estate agent website builds trust and generates leads before the first call. It should showcase listings, prove your track record, and capture buyer and seller enquiries. A professional agent website costs $1,000 to $8,000, or about $89 per month. Here is what it needs.
What does a real estate website need?
A strong agent website includes:
- Featured listings with high-quality photos.
- A lead capture form for buyers and sellers.
- Your track record, reviews, and credentials.
- Local area and neighborhood guides.
- A mobile-first, fast-loading design.
- A home-valuation or contact call to action.
How do real estate websites generate leads?
Through local SEO and useful content. Neighborhood guides and a home-valuation form attract buyers and sellers searching on Google. A website also captures leads you would otherwise lose to portals, and it builds the personal brand that wins new listings.
Do agents need a website if they use a portal?
Yes. Portals put you next to every competitor and charge for each lead. Your own website builds your personal brand, ranks for local searches, and captures leads you fully own, with no per-lead fee. It is the difference between renting attention and owning it.
How BigBrowser builds agent websites
BigBrowser builds custom real estate websites with listings, lead capture, and local SEO, delivered in about 10 days. Design, hosting, and updates are included in a simple monthly plan, with no large upfront cost.
Glossary terms
Want a website that converts?
- ✓Custom design, never a template
- ✓Live in about 10 days
- ✓Hosting and support included
Co-Founder of BigBrowser. I write about web design, cost, and growth.